LÄTT LIV is a Swedish lifestyle value retail concept being rolled out in Asia. It has more than 350 stores across China with a plan to open 200 more in 2019.
By forming a JV with LÄTT LIV, Amalfi and Indus Bridge Capital aimed to bring this brand to the masses in Pakistan. With a large population of 210mn people and recording one of the fastest growing retail sectors globally, Pakistan presents tons of opportunities. It allows LÄTT LIV to tap a new emerging market and strengthen its Brand name and prepare itself for further inroads into new and emerging markets of Middle East, Africa and Levant.
LÄTT LIV Pakistan has opened 9 stores as of February 2019 within one year of operations & planning to open 12 more.